Branding - A Turn For The Better

Muscatine Iowa Where the River Takes a Turn for the Better
The image above is trademarked by the City of Muscatine and the Greater Muscatine Chamber of Commerce and Industry. A copyright for the logo and tagline has been applied for. Any use of the image (logo and/or tagline) without the expressed written permission of the City of Muscatine and/or the Greater Muscatine Chamber of Commerce and Industry is prohibited.

A brand for the community

A Brand Narrative was developed using artistic language to set the emotional tone for the brand. Its purpose is to help visitors, stakeholders, merchants, attractions, and organizations connect the emotional story of the brand to their own situations.

The dynamics of the Muscatine workforce was the catalyst of discussions between several major entities including the City of Muscatine, Greater Muscatine Chamber of Commerce & Industry, Muscatine Power & Water, Muscatine Community School District, Muscatine Community College, and Unity Point-Trinity Muscatine that debated ways to market Muscatine as the best place to live, work, and raise a family.

The following are link(s) to documents that will be an introduction into the results of this re-branding effort. The goal is to market our community and promote our story through a partnership with the community.

Brand Presentation A fresh tool for Muscatine Opens in new window Final Brandprint Presentation (PDF)Opens in new window Opens in new window

Final Creative Report (PDF) image Opens in new window




GMCCI Presentation DRAFT (PDF)        Northstar Final Presentation (PDF)           Northstar Creative Report (PDF)


Research and Strategy Report (PDF) Opens in new window

Research & Branding Report (PDF)

REBRANDING OF A CITY

American City & County cover Opens in new window

Muscatine has a lot in common with Gallatin, Tenn., according to article in American City and County magazine.  Check out the article.