A Brand Narrative was developed using artistic language to set the emotional tone for the brand. Its purpose is to help visitors, stakeholders, merchants, attractions, and organizations connect the emotional story of the brand to their own situations.
The dynamics of the Muscatine workforce was the catalyst of discussions between several major entities including the City of Muscatine, Greater Muscatine Chamber of Commerce & Industry, Muscatine Power & Water, Muscatine Community School District, Muscatine Community College, and Unity Point-Trinity Muscatine that debated ways to market Muscatine as the best place to live, work, and raise a family.
Below is link(s) to documents that will be an introduction into the results of this re-branding effort. The goal is to market our community and promote our story through a partnership with the community.